Cicero led FC Cincinnati's transition to MLS and its stadium development. A high-ranking veteran executive at FC Cincinnati ...

The Los Angeles Dodgers star is a marketer’s dream — both a sports icon and national hero in Japan. Ohtani has about 20 ...

Automotive aftermarket leader to increase brand presence across all MLF events, including title sponsorship of Bass Pro Tour ...

The bank became Charlotte FC's lead sponsor in 2021, one year before the MLS team began play. Charlotte FC plays at Bank of America Stadium, but as the Major League Soccer team makes its home ...

Major League Soccer, Soccer United Marketing and adidas today formally announced an exclusive 10-year partnership agreement granting adidas the official athletic sponsor and licensed product ...

Major League Baseball will stage its biggest standalone international event in league history 25 years after playing its first regular season games in Japan with the MLB Tokyo Series presented by ...

This moment was not just another goal; it was a testament to Messi's enduring talent and creativity on the field. Contrary to the belief that athletes peak early and decline as they age, Messi, at 37, ...

Audi and MLS mark ten years of partnership, raising over $5 million for youth development and supporting soccers growth ...

Beyond leading Inter Miami to an MLS-record 74 regular-season points ... and it saw a 13% bump in sponsorship revenue in 2024, to $665 million, according to research firm SponsorUnited.

Argentina star Lionel Messi will miss the upcoming South American World Cup qualifying matches against Uruguay and Brazil.The ...

Sponsors and broadcasters determine what properties ... For now, Garber has his eyes set on leading MLS again for his 26 th year in charge. He recently signed an extension to remain as MLS ...