Lord Alan Sugar has said the digital marketing agency run by his grandson and named after his famous brand Amstrad is not ...

Lord Sugar, 77, revealed the deal in a new interview with the BBC's Amol Rajan. Now in its 19th series, criticism of The Apprentice falls "like water off a duck's back" these days, he said.

The Apprentice's Lord Alan Sugar brutally mocked BBC presenter Roman Kemp after watching him host The One Show.

Lord Sugar is reportedly set to fire a candidate on The Apprentice before the end of the episode, in a show first and shocking stray from the rule book on Thursday.. The reality TV series sees ...

Lord Sugar revealed he was particularly disappointed as this task is his “favourite”. After Jack asked to bring Amina and Maura back into the boardroom, ...

Lord Sugar is back to put a string of new The Apprentice candidates through their paces. The show is making its return for its 19th series, with Lord Sugar set to invest a huge £250,000 in the ...

With Lord Sugar as my business partner, I am ready to step into a realm of remarkable success.” The Apprentice continues Thursdays at 9pm on BBC One and BBC iPlayer. Advertisement ...

In view of his 8.7 million followers, he wrote: "Amusing to see @Lord_Sugar claim he gave me my first TV break. At the time HE begged ME to do a one-off Comic Relief Apprentice show, I was ...

Lord Sugar appears more open-minded than ever going into the new series, which features sports stars, a tutoring firm owner, a mug maker and a hair transplant consultant.

The Apprentice’s Lord Sugar, Baroness Karren Brady and Tim Campbell MBE reveal boardroom behind the scenes secrets and tease curveballs for the candidates in series 19.

The 2023 cast of The Apprentice has been announced. The competition series returns on Thursday (5 January), with 18 new contestants competing to win Lord Alan Sugar’s £250,000 business ...