Lord Alan Sugar has said the digital marketing agency run by his grandson and named after his famous brand Amstrad is not ...

Lord Sugar, 77, revealed the deal in a new interview with the BBC's Amol Rajan. Now in its 19th series, criticism of The Apprentice falls "like water off a duck's back" these days, he said.

The Apprentice's Lord Alan Sugar brutally mocked BBC presenter Roman Kemp after watching him host The One Show.

Lord Sugar and his sidekick Tom Pellereau, the 32-year-old winner of last year's The Apprentice, join me at the boardroom table made for 20.

The Apprentice mogul Lord Sugar has revealed the last-ever task he will set for his business candidates will be to plan his funeral. The 74-year-old Amstrad magnate has previously spoken about ...

The gym owner, 28, won over Lord Sugar with her work ethic and business plan, sparking his decision to invest £250,000 of his own money into her firm and become a joint partner. Her victory in ...

Lord Sugar is back to put a string of new The Apprentice candidates through their paces. The show is making its return for its 19th series, with Lord Sugar set to invest a huge £250,000 in the ...

Lord Sugar revealed he was particularly disappointed as this task is his “favourite”. After Jack asked to bring Amina and Maura back into the boardroom, ...

Lord Sugar appears more open-minded than ever going into the new series, which features sports stars, a tutoring firm owner, a mug maker and a hair transplant consultant.

Lord Alan Sugar has backed down and deleted a tweet that contained false information after he faced harsh backlash this week. Just weeks after the 73-year-old asked whether a mock report ...

Lord Sugar, 74, took to Twitter to claim workers had become "complacent" during the coronavirus pandemic. It comes after Boris Johnson explained that lockdown restrictions will be fully lifted on ...