The University of Texas has solidified its standing as a financial powerhouse in college sports, becoming the first Division ...

The University of Texas at Austin Athletics and DICK'S Sporting Goods announced an exclusive multi-year brand sponsorship ...

The Coraopolis-based retailer announced that it had inked a multi-year deal with the University of Texas at Austin Athletic ...

Texas athletics both generated revenue and had operating expenses of more than $300 during the fiscal year of 2024.

The Texas athletic department reported a surplus for the third consecutive fiscal year. The Longhorns will need those funds ...

Always among the financial heavyweights in college sports, Texas set a pair of athletic department records in the 2024 fiscal ...

In addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will include student-athlete influencer marketing activations through name, image and ...

The report highlights the Longhorns’ strategic focus on maintaining their position as a leader in collegiate athletics. Despite moving to the SEC, Texas sponsored 21 teams in 2024, compared to Ohio ...

Texas athletics reportedly spent a historic amount of money during the 2023-24 fiscal year and college football fans have ...

AUSTIN - The Texas Longhorns have moved back into the top five of the AP Poll, coming in at No. 5 in the rankings this week.

Texas and Ohio State are the two biggest NIL powerhouses in college football. The Longhorns have the Buckeyes beat in ...

Dick's Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to ...