In a move that mimics Yahoo's "It's You" media branding campaign, AOL has unveiled a "new brand identity" now that the company will spin off from corporate conglomerate Time Warner on Dec. 10.

The old logo — tossed out by Gov. Jared Polis — was a green triangle with a white snowcap and the letters "CO" in the middle. It always rubbed some people the wrong way. "It was all mountains.