Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...

In recent years, the carrier has been in the news for its merger with fellow South Korean carrier Asiana Airlines, and ...

Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first ...

But it would be many years before it was used to describe the NCAA Tournament.

Korean Air is repositioning to offer a hospitality-inspired passenger experience, with branding by Lippincott. The agency’s ...

Pepsi announced it is buying prebiotic soda brand Poppi for $1.95 billion. While soda consumption has fallen in the United States, prebiotic sodas have won over health-conscious consumers with Poppi’s ...

It’s an image highly symbolic to the South Korean identity, and an iconic, fan-favourite presence within the aviation ...

The Timex MK1 is modeled after the MIL-W-46374 issued to US servicemen after World War II. Now available in two sizes, both ...

At the romantic confluence of two rivers in eastern North Carolina sits a town that seems custom-designed for family outings, ...

The minimalist movement emphasises functionality and clarity, which is evident in the evolution of brands like Shell and Pepsi, whose logos have become more abstract and refined over time. As logo ...

Combination logos deliver the best of both worlds—symbolic graphics and name recognition. Consider using one if your business: Have you ever seen the Pepsi globe, Adidas trefoil leaves, Target ...