The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

As the American Athletic Conference ramps up its re-branding effort before debuting this fall, commissioner Mike Aresco hopes its new logo – a blue "A" with a red star in the middle – will ...

Page 2 designs new conference logos to clear up the chaos. Commentary. ... We're going to need some new conference logos. The Big Ten logo with the "11" hiding inside? Cute. Clever.

It’s a new start for the American Athletic Conference, and in the interest of furthering its rebranding efforts, the conference has unveiled its new logo. Unsurprisingly, it didn’t skimp on ...

“The new Big Ten logo was developed to symbolize the conference’s future, as well as its rich heritage, strong tradition of competition, academic leadership, and passionate alumni,” said ...

Additionally, the Big 12 Conference has partnered with global sportswear brand and retailer UNDEFEATED on the XII Court design. The court's apron features the brand's iconic 5-strike logo.

Joining the Big Ten, Pac-12 and ACC as major conferences that have upgraded their logos in recent years, the Big 12 has a new-look logo that goes into effect on Tuesday as part of a rebranding.