2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

3. Confusing Typography. Bold, stylized typography used to be quite a big hit in logo design. Even now, I observe brand owners make use of various fonts in an effort to attract attention.

Elon Musk said Sunday he "somewhat agonized" over the font designs for his companies Tesla and SpaceX. The billionaire businessman added he "loves fonts" and has tweaked the logos over the years.

Sports fonts must come equipped with the ability ... baseline of Adidas’s logo – one of the most iconic pieces of logo design in the sports industry. This typeface is a classic for logo ...