The retailer has shortened ten of its store front signs to "WHS", leaving ... to roll the new design out to further stores. The chain has gone through a whole host of logos throughout the ...

WH Smith has left shoppers baffled after dropping 'Smith' from its signs in a trial rebrand that has been compared to the NHS logo ... consists of the three letters 'WHS' in a white font on ...

Shoppers have been left outraged after some WHSmith stores have quietly changed their logo while others have mocked the new design ... changing the name to just “WHS” instead - to the outrage ...