“The modern uniform for the next generation of player,” FIFA says, in conjunction with fashion label and retailer VFiles.

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Carhartt and '47 released a line of brown duck fabric hats for fans of Major League Baseball teams. Check out the Detroit ...

From reimagined vintage silhouettes to modern technical designs, this year’s Wimbledon kits blend heritage and innovation, ...

Justin Bieber has finally debuted his fashion brand, SKYLRK. Here's what you need to know, from whose on his team to the most expensive item in the debut collection.

In 2021, Victoria (Vicki) Butler was hard at work at university, focused on her degree in English Literature. But in her ...

Known as Kolhapuri chappals or Kolhapuris, the sandals were first crafted by skilled artisans in the City of Kolhapuri during ...

Jefferies analysts said Lululemon is straying further away from its yoga roots with designs similar to generic apparel brands ...

From fall essentials to core basics, here are the best style deals we found on sale right now for Amazon’s Prime Day.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Fast forward to the late 2020s, and the same fashion staples once dismissed as “ghetto” are now luxury-coded, sold for four ...

Discover 12 fashion mistakes that destroy first impressions. From fit issues to inappropriate choices, learn what to avoid for better style success.