Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.

Generative search experiences are rewriting the SEO playbook, raising new challenges around visibility, trust, and content ...

Google explains when it makes sense for a business to hire an SEO and which red flag to watch out for when choosing a search ...

Google's John Mueller and Martin Splitt discuss common issues sites have with content and how to ensure that it performs as well as intended.

To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.