Examples of Above the Line Advertising. ... For example, if you own an antique bookstore and a user types "Local Antique Book Sellers," your ad would appear on the search results page.

Examples of Public Service Advertising. A public service advertisement, or PSA, often publicizes a federal, state or local government's program or service.

Home Publishers PaperG Sees Local Ads Opportunity With Advertisers Large And Small Says CEO Wong. Publishers. PaperG Sees Local Ads Opportunity With Advertisers Large And Small Says CEO Wong. By ...

During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based healthcare company McLaren Greater Lansing used Gannett’s sponsored content offering to share ...

It's because the best local advertising campaigns are those planned well in advance, with a target customer, a seasonal time-and-place context, and.

Long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just 0.6% to $121.5 billion in 2023.

Ad guru Gordon Borrell has updated his forecast for local advertising in 2018 and beyond, and for traditional outlets — such as newspapers, cable and broadcast TV — it is a mixed bag.

Local advertising is forecast to reach $148.9 billion, up 3.9% from 2023. The largest growth is forecast for online listings, which encompasses sites for cars, jobs, merchandise, real estate, and ...