BETHESDA, Md. Canadian-based Liquid Keratin has announced that it is expanding its at-home keratin treatment product line with the U.S. launch of Liquid Keratin Bold for multi-ethnic hair types in ...

Bassi-Smith likes Novex Brazilian Keratin Max Concentrated Liquid Keratin because of its concentrated formula and low cost. He says to use it once a week for the first three weeks, and then you ...

“A Brazilian blowout uses a liquid keratin formula that creates a layer over each strand of hair, and is sealed in with heat, to help straighten and smooth hair,” says Harry Josh, a celebrity ...

A few years ago, the popular treatment, which has been banned in several countries (including Canada), utilized liquid keratin and formaldehyde to reduce curl and frizz in hair, but wound up ...

Well, it may not be a magic potion, but there is one ingredient that works essentially like magic to create the hair of your dreams: keratin. Once reserved just for salons, keratin treatments can ...

Other keratin hair treatments may carry the same risks. A Brazilian blowout creates a protective layer around each strand of hair. It uses a liquid keratin formula. Keratin is a kind of protein ...