Makeup and skincare ingredients should be listed in English and not Latin to protect people with allergies, campaigners say.

With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's ...

Avery Dennison, a radio-frequency identification (RFID) tag manufacturer, has introduced an RFID label that is the first to earn Association of Plastic Recyclers Design for Recyclability certification ...

The latest collection from genderfluid label, Jeanne Friot, serves as a pertinent response and a stylistically steadfast ...

K im Kardashian launched Skims, her shapewear brand, in 2019 after spending years dabbing other undergarments with teabags to ...

The “Baby” singer’s new style venture has been a long time coming, as he’s been quietly teasing it since 2023.

Today’s microtrends skip this crucial step. They arrive as pure aesthetics without the cultural foundation that traditionally ...

During the Nordstrom Anniversary Sale, there are so many wonderful things to choose from — but our wish list includes ...

Lil Kim celebrates her 51st birthday as her revolutionary impact on hip-hop, fashion, and female empowerment continues ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The good news is, experts like Dr. Mitchell are also optimistic about vaginal probiotics—future research could help unlock ...

Julia Fox put a sexy spin on TikTok's dollcore aesthetic by wearing an exaggerated babydoll dress with a plunging neckline.