Whether you're shopping for a holistic health connoisseur or a fitness enthusiast or, our editors' favorite picks have you covered for Valentine's Day.

The new launch comes into the makeup category and is called Gloss Bomb Shimmer Stix. Fenty Beauty has also previously ...

Maybelline is a household brand in the cosmetic industry, giving consumers quality goods at affordable prices for decades.

Looking for an exfoliating lip balm that won't break the bank? Charlie Bond recommends this Nivea one for top results at a low price ...

So if you’ve been on the hunt for a delicious tinted lip balm that checks all the boxes — hydrating, nourishing, and giving you that effortless “my lips but better” vibe by enhancing your natural lip ...

If you search “lip combos” on YouTube or TikTok, chances are every video will have a common denominator: lip liner. And not just any lip liner; many of these videos feature lip liners in deep, dark ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

With such an enormous range of beauty and skincare products (celeb-backed or otherwise) released each month, how can you discern whether the latest moisturizer, mascara, or lipsti ...

Protect and nourish your skin on the slopes with our ski skincare guide, from SPF to moisturising lip balms, as chosen by the ...

From the latest variations on classics to new scents and gadgets, these are the can't-miss products of 2025 so far.

Lips start aging in our late twenties, losing up to 30% of collagen by 40. Preventive care is key to maintaining a youthful ...

If you want the effects of a longwear lipstick and the finish of a glittery gloss, opt for one of the newer shimmer shades of ...