The age of children buying luxe skincare products from Sephora is getting younger, as witnessed by mum of three Alison Perry.

A glossy take on the old classic lipstick, it gives sheer coverage while hydrating your lips. For a fresh, dewy look, "Business Casual" and "Syrup" bring elegance to everyday makeup. Formulated with ...

My hands get so dry in the cold winter air, which is why I have to be careful about what hand soaps I use. If I use one ...

Industry experts Tomi Talabi, Samantha Mims, and Lyric Christian let us in on what’s 'in' and 'out' for beauty this year.

My current favorite lipstick is also beloved by Dua Lipa. And only one of us gets paid to say that (hint: It's sadly not me).

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

And I promise you the girlie in your life will be pumped to receive this limited-edition, Red Bean Mochi lip balm by Tower 28. Okay, but seriously, these Doc Martens boots are freaking awesome. Made ...

Sure, TikTok-viral lip products are a dime a dozen these days (Clinique Black Honey Almost Lipstick, Summer Fridays Lip ...

There’s another J.Crew designer collaboration afoot, this time with Araks Yeramyan of lingerie and swimwear brand Araks.

And just like that, we are pretending winter is over with the start of the new year and can already begin to plan for spring ...

One writer tried the new Maybelline Teddy Matte Lip Tint that lasts for 12 hours. Read the full review with photos here.

The Sacheu Lip Liner Stain is social media viral for a reason, and it's my secret for fuller lips that last all day.