The new logo coincides with Ligue 1 announcing a new corporate sponsorship agreement. It was previously revealed that the division would soon be teaming up with McDonald’s. French officials then ...

The Ligue de Football Professionnel (LFP) have announced a deal that will see France’s top professional division rebranded as Ligue 1 McDonald’s from next season. LFP have struck a deal for ...

Despite this, McDonald’s does not necessarily have the best reputation as a company. For example, the American restaurant is widely seen as a cheap value brand. Although Ligue 1 Uber Eats is also not ...

McDonald's is set to take over as the sponsor of the highest division in French soccer after striking a three-year deal with Ligue 1. The fast-food chain is set to succeed Uber Eats as the title ...