The team's rebrand keeps the Smokies traditional royal blue, light blue and red. Gold will also be part of of the new color scheme. The primary logo features the fan-favorite bear with the rolling ...

light blue, and red with the new addition of gold. The primary logo will still feature the well known bear with the Smoky Mountains, but the Smokies script will be sitting on top of downtown ...

The team's redesigned logo changes "Tennessee" to "Knoxville." The iconic bear has flipped which shoulder ... The team marks keep the royal blue, light blue and red colors while introducing ...

They've stuck with a vintage navy blue and orange color ... They changed their primary logo designation from the famous orange C to a vintage ferocious orange bear head. With the 2023 NFL regular ...