Just weeks after asking the public to choose its name, SA's LIFT Airline is again asking for help — this time calling for ideas on its “look”. The domestic airline is set to take off on ...

According to one of the airline’s co-founders, Jonathan Ayache, the main reason for this partnership is due to LIFT’s aspiration to be “a disruptive, innovative and loved South African brand”.

SA's new airline finally has a name: Lift Airlines. The airline is a partnership between kulula.com founder Gidon Novick and Global Aviation, a leading operator of Airbus A320 aircraft.