Gen Z is about to become the richest generation alive, according to new research by the Bank of America Institute. "Between significant wealth and increased spending levels over the next 10 years ...

Gen Z — those born between 1997 and 2012 — will soon become the wealthiest generation ever ... physically purchasing items in stores. The biggest products for Gen Z on social media are ...

According to McCrindle, Gen Alpha is expected to become the largest generation in history, with a projected population of over 2 billion by the time all members are born. Dretsch added that Gen ...