Slice, Hydrox and Odwalla are back on the market several years after they left, often with modernized changes aimed at ...

One strategy I use is segmentation analysis. Segmentation analysis is the process of looking at groups of people who may look like they are all similar on the surface – such as Black women from North ...

Over a decade with early-stage teams taught me that the story you share outside the building can shift everything inside it.

Unilever has a "Buy" analyst consensus rating and appears to be undervalued, even with conservative assumptions. But I don't ...

Marketers and agency leaders speak about the surge in performance marketing and the need to track brand-based metrics better.

When Jetstar Asia announced it would cease operations from 31 July 2025, the message to customers was clear, formal, and immediate. But for many, it was also the first time they had heard of the ...

focusing on brand identity and strategic 360 campaign work. His campaigns frequently include web, film, and experiential marketing as well. With a design and photography background, Jason imagines ...

the Los Angeles and New York-based brand partnerships and integrated marketing agency. Heather Leeds Greenfield, founder of Element Brand Group, will join The Lede Company as partner and head of ...

The base model iPhone 17 and the iPhone 17 Air are currently expected to get ProMotion displays ... between the Pro and non-Pro models. The lack of always-on display would immediately distinguish ...

Treasury Wine Estates is increasingly focusing on building high-end brands in its portfolio ... evidence of the firm's lack of durable cost advantage. Wine companies face high working-capital ...

Newell Brands is reshuffling its executive ranks ... The Atlanta-based company announced that it is realigning marketing responsibilities, promoting Nick Hammitt, currently vice president of ...