Marketers and agency leaders speak about the surge in performance marketing and the need to track brand-based metrics better.

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

The marketing industry has worked itself into a frenzy. Social media and hustle culture have raised our expectations about ...

Ubisoft multiplayer FPS XDefiant, a cross-brand fusion featuring characters ... the competitive shooter space, points to a lack of marketing and resources as a key reason for XDefiant's failure.

Brand Management, a Romanian company with over two decades of expertise in offline advertising, announces the official launch ...

Jerry Jones and his wife Eugenia share one daughter together. Here’s everything to know about Charlotte Jones.

News of Renault Chief Executive Luca de Meo's decision to leave the French carmaker and sources saying he is being lined up ...

Pro wrestling is red-hot as the summer of 2025 arrives, with WWE continuing to build on its success and AEW rediscovering the ...

Luca de Meo's pending exit from Renault has drawn back into the spotlight some glaring and uncomfortable questions for the.

When Jetstar Asia announced it would cease operations from 31 July 2025, the message to customers was clear, formal, and immediate. But for many, it was also the first time they had heard of the ...

Unilever has a "Buy" analyst consensus rating and appears to be undervalued, even with conservative assumptions. But I don't ...

Clear, transparent and empathetic messaging can help buyers — both B2C and B2B — understand the necessity behind price changes and preserve brand loyalty.