Lux redesigns the soap bar to promote breast cancer awareness. Watch the case study by Wunderman Thompson here. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. Hindustan Unilever's soap brand Lux ...

HUL has redesigned Lux to alert women about early signs of breast cancer, which commonly includes a lump.The company plans to distribute the soap through awareness camps across cities, in colleges ...

Looking for a new soap bar to try? Here is the classic, nostalgia-inducing old-school 90s soap for each zodiac sign according to astrology. From Cinthol for Aries to Liril for Gemini and Lux for ...

Hindustan Lever just about invented the market for personal-care products in India. But it still must resort to all kinds of antics to hang on to it. Hindustan Lever has dominated the soap ...

Iconic Indian soap bar brand Lux will now come with a prominent lump. The new design is supposed to be a reminder for women to get checked for breast cancer.

Global consumer goods brand Unilever has announced the introduction of sustainable Algal Oils for one of its biggest soap brands, Lux. The Algal Oils, produced by renewable oil and bio products firm ...

As LUX marks its 100 years, we want to thank our consumers yet again with a brand-new LUX soap that offers skin care benefits through premium skin care ingredients such as Vitamin C and Vitamin E, ...

Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.' ...

Soap and beauty brand Lux used a video and fashion content to change perceptions and increase sales of its soap in the United Arab Emirates. When aggressive promotions from the market leader shifted ...

Lux, the beauty soap brand owned by Hindustan Unilever (HUL), has redesigned its iconic soap to alert women about early signs of breast cancer which commonly includes a lump. The soap, in question ...