Here's how OLED TVs have cooled down the danger of burn-in… This approach is being used by LG in its 2020 TVs, including the LG CX and LG GX, and will be used by Philips in future OLED TVs ...

In the TV world, LG has a page that says "It is rare for an average TV consumer to create an environment that could result in burn-in." Nonetheless, stories of OLED burn-in don't seem rare online ...

OLED screens ... advanced to burn-in. This means that prevention is your best tool against burn-in; otherwise, you may be looking at replacing the panel or even the entire device. LG and Sony ...

all OLED TVs have built-in features designed to reduce the risk of burn-in, including pixel refreshers, pixel shift modes, and logo dimmers. I've had an LG CX OLED TV in my own home theater setup ...