The prestige brand will join L’Oréal’s professional products portfolio, giving the French beauty giant an ‘increased foothold ...

The hair care brand started by serial entrepreneur Gail Federici will live in the Professional Products Division.

L'Oreal said it has signed an agreement to buy haircare brand Color Wow to strengthen the group's professional products portfolio. The deal, for an undisclosed sum, will close after the customary ...

L’Oréal Group has acquired haircare brand Color Wow for an undisclosed amount, subject to regulatory approvals. The move ...

French cosmetics company L’Oreal SA announced today they are responding to the rapidly growing natural beauty trend by releasing its first vegan, 100 percent plant-based hair dye collection ...

Additionally, the brand has also introduced the My Hair [iD] app that provides an AI powered professional color diagnosis and virtual try on. In order to bring this innovation to life, the brand ...

L’Oréal has announced the acquisition of Color Wow, a professional and prestige haircare brand known for products targeting ...