French cosmetics company L’Oreal SA announced today they are responding to the rapidly growing natural beauty trend by releasing its first vegan, 100 percent plant-based hair dye collection ...

Giannetos said he obtained the "perfect blonde" for D'Amelio by using L'Oreal Paris Féria hair dye. The celebrity hairstylist included a side-by-side photo of the transformation.

If the breakthrough blonde ammonia-free hair colour, L'Oréal Professionnel INOA UltraBlond, is good enough for Alexa Chung - it's good enough for the Beauty Lab!