Sales of Logan Paul and KSI's Prime drink fell in the UK. Last year, a series of lawsuits indicated that the once buzzy brand may be in trouble.

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Prime, the energy drink brand backed by Logan Paul and KSI, suffered a dramatic fall in its UK sales in 2024, it has been revealed.

Join us in this exciting taste test challenge featuring Prime vs Prime Hydration Sticks! Discover the distinct flavors and performance of these hydration sticks inspired by the popular creators KSI ...