For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. This year, some of Coca-Cola’s holiday ...

Coca-Cola's holiday commercial, "The Holiday magic is coming." was made using the company's AI platform, Real Magic AI. Real Magic AI works similarly to image generator DALL-E and grants artists ...

A second, more animal-heavy ad imagines a place where polar bears, house cats, owls and monkeys exist in the same climate. In addition to the commercials, Coca-Cola launched CreateRealMagic.com ...

Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic ...

The internet pile-on arrived swiftly as consumers decried the commercials as uncanny valleyesque perversions of the company’s classic ads. “Coca-Cola just put out an ad and ruined Christmas ...

In what is the company’s largest push into using AI in advertising, Coca-Cola partnered with generative AI companies to make new iterations of its classic 1995 ad “Holidays Are Coming.” ...