On #matchatok, TikTokkers have made the humble powdered tea into a viral sensation, with the tag boasting more than 40,000 posts dedicated to matcha-making methods, recipes and hauls.. Those same ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted. 10:00 is an important ...

While I can’t pluck a statistic for you on how many Americans drink matcha, its popularity has clearly grown in recent years. Horizon Grand View Research estimates that the U.S. matcha market ...

Matcha, which translates to “rubbed tea” in Japanese, is a type of green tea ground into fine powder. Before the leaves are harvested, they are shielded from sunlight for weeks so that all of ...

While matcha is celebrated for its health benefits and energizing properties, it's not without potential risks. Consuming it in excess can lead to serious side effects ranging from liver toxicity ...

Matcha has grown in popularity in the U.S. and is used not only for iced and hot beverages but is also a common flavor for baking, ice cream, smoothies and anything else you can imagine.

Matcha’s caffeine content is also influenced by the time of harvest, weather conditions throughout growth, and the age of the leaves (with caffeine content tapering off as the leaves get older ...

Matcha is in high demand and producers can't keep up. Here's what to know about the impending matcha shortage, and what it might mean for you. Brace yourselves . . . a matcha shortage is coming.