The movie – which sees Ferrell's character, Buddy the Elf, leaving the North Pole to experience life in New York City – has become a festive staple in the lives of many. Roblox has also been a ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial ... including a Big Mood recording studio/karaoke bar; a Holy Hydration! marine life charity and animal rescue; a Halo Glow ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so.