The movie – which sees Ferrell's character, Buddy the Elf, leaving the North Pole to experience life in New York City – has become a festive staple in the lives of many. Roblox has also been a ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial ... including a Big Mood recording studio/karaoke bar; a Holy Hydration! marine life charity and animal rescue; a Halo Glow ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so.

American cosmetics brand E.l.f., known for its affordable bath and skincare products, has launched its first Roblox experience ... an underwater sea-life charity and animal rescue, a crystal ...