The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

Mattel is partnering with OpenAI to develop AI-powered toys and experiences around its portfolio of brands. The maker of Barbie dolls and Hot Wheels cars said Thursday that the agreement will bring ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

LEGO DUPLO sets are the perfect way to spark some good old-fashioned joy in your little builder. Here, we share four favorite ...

Play is critical for children, and not just about fitness or competition. It’s about growth, resilience and mental health.

The Lego Ideas Minifigure Vending Machine is a fun, nostalgic, and interactive set that’s perfect for adult fans. Priced at $180 and packed with 1,343 pieces, this build is more than just a display ...

STEM toys for toddlers — built around the main principles of STEM, including science, technology, engineering and mathematics ...

Sisters Sydney Wiseman and Dr. Kaitlin Wiseman introduce a new brand of medical devices designed to make children's healthcare more comforting and playful.