Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

or a variation on the theme. "KN is Kia? Wow, that logo is a terrible design," you might have thought. Or maybe you came to a different conclusion: "What a forward-thinking logo!" Either way ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four ...

Since 2021, Kia has undergone a “full-scale transformation,” including a new logo, product, and design strategy. The results are paying off, as it posted its 14th straight month of YOY sales ...