The delicate silver key ring, selling for a meagre 95 cents on Shein – an online fast fashion brand – has almost 2000 glowing five star reviews.

Shein, the Chinese-founded fashion giant that has taken the retail industry by storm, will have to clear a slew of hurdles if it wants to go public in the U.S. Skip to content.

An awkward detail in a 95 cent key ring has seen the cheap item attract thousands of five star reviews – this is why it’s sending fans wild. The delicate silver key ring, selling for a meagre ...

An awkward detail in a 95 cent key ring has seen the cheap item attract thousands of five star reviews – this is why it’s sending fans wild. The delicate silver key ring, selling for a meagre ...