Kantar’s BrandZ report for 2025 crowned Apple as the world’s most valuable brand. Cupertino is now valued at $1.29 trillion, which represents a 28% year-on-year growth for its brand value.

Going on 20 years now, Kantar has released its BrandZ Most Valuable Global Brands report, which combines financial data with consumer perception metrics to find the world’s 100 most valuable brands.

Tata Consultancy Services, India’s tech bellwether, has been accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth, as per a brand ranking released by Kantar ...

A recent Google-Kantar report reveals a significant untapped potential for Gen AI in India, with 60% unfamiliar and only 31% having experimented. Despite low adoption, 75% desire AI as a daily ...

A recently released study by Google in collaboration with Kantar India has shed light on the evolving landscape of Generative AI (GenAI) adoption within the country. While excitement surrounding ...

The winners are determined by Kantar’s LINK+ ad testing solution and a qualitative assessment by Kantar’s diverse global creative team. LINK+ has been independently validated to accurately ...

Kantar parent Bain Capital and WPP PLC are considering the sale of its Worldpanel division for $6.5 billlion, according to Sky News. Meanwhile, the Financial Times suggested that Kantar will be ...

AI generated image Market research group Kantar's owners are exploring the sale of its Worldpanel division for 5 billion pounds ($6.5 billion) or more, Sky News reported on Sunday, while in a ...

The arm of Kantar which produces data on British grocery retailers' market share is being prepared for a sale process that could value it at well over £5bn, Sky News learns. The owners of Kantar ...

Bain Capital and WPP Plc are planning to break up and sell market research company Kantar Group, the Financial Times reported , citing people with knowledge of the matter. The owners had ...

Take-home sales at the grocers rose by 3.6% over the four weeks to 23 February compared with one year ago, according to the latest data from Kantar. As the five-year anniversary of the first Covid-19 ...