Kantar’s findings reveal that a net 26% of marketers have reported plans to reduce ad spend on X in 2025, the biggest recorded pullback from any major global ad platform. Marketers’ trust in ...

Kantar’s BrandZ report for 2025 crowned Apple as the world’s most valuable brand. Cupertino is now valued at $1.29 trillion, which represents a 28% year-on-year growth for its brand value.

Kantar is extending its LINK creative effectiveness capabilities, allowing brands to test creative assets in almost any format, including brand experiences and influencer content. Using LINK+ ...

Going on 20 years now, Kantar has released its BrandZ Most Valuable Global Brands report, which combines financial data with consumer perception metrics to find the world’s 100 most valuable brands.

Heineken Credentials 2024 is the winner of the 2025 Kantar Creative Effectiveness Awards ANZ. This was followed by a silver and bronze award for Nescafé - Make Your World (Woodwork) and YoPRO ...

Ipsos has appointed the former global head of creative at Kantar as its new creative excellence leader in Australia, effective immediately. Daren Poole will lead the market researcher’s creative ...

Kantar, the world’s leading marketing data and analytics company today announces that it is expanding its LINK ad testing portfolio. Kantar is extending its creative effectiveness capabilities across ...

Tata Consultancy Services, India’s tech bellwether, has been accorded a brand value of $57.3 billion with an accelerated 28% year-on-year growth, as per a brand ranking released by Kantar ...

Over the 31 years so far, it is estimated that the Official Charts / Kantar partnership has collected data on 1.6 trillion transactions, including 3.0 billion album sales, 2.3 billion single sales ...

The supermarket recorded a 12.3% rise in grocery spending in the 12 weeks to May 18 compared with a year earlier, research company Kantar said Wednesday. Grocery sales across all major grocers ...

Ranked 54th in the 2025 Kantar BrandZ Top 100, the company continues its rise as the world’s leading IoT ecosystem brand, driven by smart living, health and digital innovation. Haier Group has ...

The latest figures from Kantar show that consumers went shopping 23 times on average, contributing an additional €9.7m to the grocery market's overall performance. Over the latest 12-week period ...