WorkTango used Deloitte survey data and more to analyze how millennial and Gen Z workers are responding to artificial ...

AI’s role in content operations. While AI enhances automation and personalization, its success depends on structured ...

Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

While it’s true that AI can significantly enhance productivity, this narrative oversimplifies the complex and deeply human ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Sara Kiser, founder of Grand Junction photography business Kiser Captures, branched out with another business and officially opened Blue Spruce Marketing Co. on Jan. 30. Both businesses are based from ...

Technology keeps driving marketing’s future, and only those with eyes for change and anticipation will make it at the cutting edge. Jack Zuckowsky, founder of Fuel Media Agency, is a thinking ...

To get to the top, you need to take higher paths. That sounds like good advice for mountain climbers, but it might also apply ...

The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.

Through digital, live and print products ... content agendas covering the entire industry from ingredients and packaging to regulation, retail and marketing.

What’s the best digital photo frame? We’ve tested dozens of models at all different prices, and our top pick is the Aura Mason. Its 9-inch display is beautiful and has a resolution of 1600 x ...