The days of customer data platforms (CDP) simply aggregating information about shoppers and their purchases are long gone, ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

When you're wearing so many hats, efficiency becomes your most valuable asset, so you must get creative to tackle your to-dos ...

Emails between Main Street business owners and city officials show the city has been quick to address concerns some have had with the ongoing construction.

Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships, today announced it has been named the preferred marketing automation partner for WooCommerce, the world's leading ecommerce ...

One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a ...