Nike Inc. unveiled a sneaker in collaboration with jeweler Tiffany & Co. It was a symbol of former Chief Executive Officer ...

Nike's Super Bowl ad was an expensive gambit that leaned into woke capitalism and failed to root itself in any relevant consumer or cultural insight.

Nike announced a new brand launch with mega-mogul Kim Kardashian's shapewear brand, indicating a direct effort by the sports ...

The sports giant and the Kim Kardashian-founded brand are teaming up on a line of womenswear that will launch this spring.

However, the business has struggled in recent years, and the stock has floundered. Under former CEO John Donahoe, the company took its eye off the ball. It prioritized technical strategies ...

Nike (NKE) stock has closed in the red for three consecutive years. While the drop in 2022 can be attributed to weakness in ...

Nike is looking to appeal to more female customers through the new brand, as offerings for men account for more than half its ...

The low expectations from analysts are not entirely surprising, given that last summer then-CEO John Donahoe said 2025 would be a “transition year.” But BMO analyst Simeon Siegel noted in a ...

In the months since he became CEO — succeeding John Donahoe — Nike has also made it clear that it's getting back to its roots as an athletic wear brand. In the future, Nike will prioritize ...

“Under Hill’s predecessor, John Donahoe, the bleeding had seeped beyond the spreadsheet,” Gordon writes. Employee morale across the campus was tanking. However, company veterans rejoiced on ...

The big critique of the company, and one of the reasons it replaced previous boss John Donahoe with Hill, was that it had gone overboard on chasing revenue from fashion and lifestyle products, while ...

The question is, does Nike have a comeback strategy? Under the previous CEO, John Donahoe, Nike underwent several restructuring efforts, including the move towards a direct-to-consumer model.