News

JCPenney’s Turnaround Begins, Powered By A Subversive New Marketing Strategy
The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
After closing stores, JCPenney to shut down warehouse, lay off hundreds. Is Ohio affected?
After shutting down several stores in May, JCPenney is planning to close a warehouse and lay off nearly 300 workers this year ...