Nearly every prominent NBA player has a sneaker deal with a major supplier -- Nike, Adidas, Under Armour, etc. Jaylen Brown chose a different path.

NBA Finals MVP and Boston Celtics champion Jaylen Brown has officially launched ... Brown turned down over $50 million in endorsement deals from major sneaker companies to pursue full ownership ...

Jaylen Brown is no longer a sneaker free agent. ... His deal with Adidas ended in 2021. He wore pairs of Kobe’s (Nike) and Adidas since then, but opted to cover up shoe logos.

According to Brown, he turned down a smooth $50M in endorsement deals from “major sneaker companies” to roll with his own product—which means full ownership and creative control of 741.

In a surprising move, Jaylen Brown turned down over $50 million in endorsement deals from big sneaker companies so he could have full ownership and creative control of his brand. This shows how ...

How do you kick-start a new brand when you’re up against deep-pocketed competitors? That’s what Jaylen Brown is considering. In September the reigning NBA Finals MVP launched his own apparel ...

Hopefully, Brown can get his signature sneaker deal and move on from his fractured relationship with Nike before the 2024-25 NBA season. There are plenty of brands that would be happy to team up ...

Brown turned down $50 million in potential endorsement deals to launch his own sneaker brand in September 2024. ... Jaylen Brown shook up the sneaker industry.

Jaylen Brown is stepping into the sneaker game.. The Celtics star and MVP-winning world champion announced the launch of his new performance brand 741 on X (formerly Twitter) Tuesday, giving fans ...

Jaylen Brown discusses his partnership with David Yurman, NBA fashion, and new sneaker company. Pat Benson | Apr 21, 2025 Jaylen Brown headlines David Yurman's Curb Chain Collection.