Nobody knew what brand the shoe was under and in typical Jaylen Brown fashion, he decided to go his own way. Brown announced his own signature sneaker under his new performance brand called 741.

Naming the brand "741," he announced the news of its launch via Instagram post and on the brand's website. Jaylen Brown shoes ...

While Jaylen Brown launched 741 out of boredom, he's hoping that the brand can cause some change in the basketball sneaker landscape.

Jaylen Brown scored 30 points while wearing his own sneaker brand on Tuesday. Here's what he said about it.

Is it the shoes? Chris Forsberg breaks down how Payton Pritchard is having his best season yet while rocking Jaylen Brown's new 741 sneakers.

Boston Celtics star Jaylen Brown says "boredom" led him to found his sneaker company 741, which announced the launch of his new signature shoe Rover on Wednesday.

Basketball fans couldn’t stop laughing after the NBA title winner Jaylen Brown revealed the first look of his own shoe brand, "741." ...

Jaylen Brown Launches His Own Performance Brand, 741 The mystery shoe Brown has been wearing lately is from his own brand.

Brown’s first shoe is called the 741 Performance Rover. He has worn the shoe during the Celtics’ early training camp sessions and said he intends to give shoes to other NBA and college players ...

Boston Celtics star Jaylen Brown cited Kobe Bryant as helping to inspire him to launch his "741" performance apparel brand.