Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the ...

Matcha, a powdered green tea with deep roots in Japanese tradition, is quickly becoming a global sensation. From hip cafes in ...

The word matcha means "ground tea" in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte. Green tea was introduced to ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

(File) A employee at Kettl Tea in the Los Feliz neighborhood of Los Angeles, California prepares a matcha beverage. The word ...

Green tea was introduced to Japan from China in the early ninth century, and was first used for medicinal purposes. Matcha came much later, in 16th century Kyoto -- part of the tea ceremony ...