By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, ...

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

(File) A employee at Kettl Tea in the Los Feliz neighborhood of Los Angeles, California prepares a matcha beverage. The word ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Matcha came much later, in 16th century Kyoto -- part of the tea ceremony tradition developed by tea master Sen no Rikyu. Today, there are different grades of matcha quality, from “ceremonial ...

Discover how matcha, Japan’s vibrant green tea powder, has taken the world by storm. From traditional tea ceremonies to trending lattes and skincare, matcha is more than a drink — it’s a lifestyle.

Matcha came much later, in 16th century Kyoto -- part of the tea ceremony tradition developed by tea master Sen no Rikyu. Today, there are different grades of matcha quality, from "ceremonial" to ...

Matcha came much later, in 16th century Kyoto -- part of the tea ceremony tradition developed by tea master Sen no Rikyu. Today, there are different grades of matcha quality, from "ceremonial" to ...

The word matcha means "ground tea" in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte. Green tea was introduced to ...