The term Matcha has been raving in the skincare industry, and for all the right reasons. This superfood is packed with antioxidants, vitamins, and soothing properties that help fight free radicals, ...

From a "bruised" lip at Le Grand Dîner du Louvre to an Erykah Badu-inspired beat at Chloe, the artist explains how she executed all the looks.

In a trend-saturated market, 12 Matcha stands out by grounding its NYC café in ritual and authenticity—turning a great ...

Unlike regular halo-halo, this treat is meant not to be halo ’d, instead consumed from top to bottom—not an issue as ...

From Sunday brunch menus to your daily cleanser — matcha has made a bold leap. Fueled by Instagram aesthetics and Gen Z ...

SAYAMA - Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

UJI, Japan (Reuters) -Matcha lovers, brace your wallets! Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs ...

UJI, Japan (Reuters) -Matcha lovers, brace your wallets! Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid ...

‘We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom. Of the 25 types of matcha ...

‘We just can’t keep up’ to the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.