The term Matcha has been raving in the skincare industry, and for all the right reasons. This superfood is packed with antioxidants, vitamins, and soothing properties that help fight free radicals, ...

From Sunday brunch menus to your daily cleanser — matcha has made a bold leap. Fueled by Instagram aesthetics and Gen Z ...

SAYAMA: Once a traditional staple, matcha has become the trendy beverage of choice at stylish cafés across the globe — but Japanese growers are finding it difficult to keep pace with ...

For a long time, India’s relationship with green tea was purely transactional — drink, detox, repeat. But now, there’s a new green in town that’s not just sipped, but whisked, photographed ...

Much of the hype around Labubu, Stanley, and matcha is reinforced by visibility. Viral videos, influencer endorsements, and online buzz create a sense of collective excitement that spreads quickly.

Unlike regular halo-halo, this treat is meant not to be halo ’d, instead consumed from top to bottom—not an issue as ...

Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

Green tea was introduced to Japan from China in the early ninth century, and was first used for medicinal purposes. Matcha came much later, in 16th century Kyoto -- part of the tea ceremony tradition ...

Creamy, earthy, and packed with authentic matcha flavor—this homemade Matcha Green Tea Ice Cream is the perfect treat, and you don’t need an ice cream maker to make it! With just a few simple ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.