Jake from State Farm has now become one of the most important spokespeople in the insurance game. He ranks among the most recognizable faces of the industry — along with Flo from Progressive and ...

Not having ads with Jake from State Farm, Flo from Progressive or the Geico Gecko during the game might seem unusual, but it reflects an ongoing trend of declining ad spend from the biggest ...

“Jake from State Farm” has become an internet sensation since Kevin Miles began starring in the insurance company's commercials in 2020 Robin L Marshall/Getty Audiences may know State Farm’s ...

Harbert, who got his start as an agent in 1992, oversaw key initiatives as CMO, including an overhaul of the State Farm logo and brand positioning and bringing back Jake from State Farm ... features ...

“Besides Jake ... said about the Flo-Stephanie Courtney dynamic or the Lily-Milana Vayntrub dynamic. There is, however, a twist with Jake that has to do with the State Farm business model ...

Although most marketers in the insurance category use humor and brand ambassadors to stand out – State Farm has Jake, Progressive has Flo, there’s the Geico Gecko and Allstate uses a personification ...