JCPenney's "Yes, JCPenney" campaign, led by Marisa Thalberg, is revitalizing the struggling retailer. After years of decline, the new marketing strategy is driving increased sales, online searches ...

Despite JC Penny's best efforts to pull a turnaround and gain costumer's loyalty back, the department store's latest drop in sales may be the last straw. According to Business Insider, JC Penny is ...

JCPenney CEO Marc Rosen has no intention of adding to the retailer's 15-year list of failed turnaround attempts anchored in bold, flashy moves. In the late 2000s, it tried to be fashion-forward ...

JCPenney CEO Jill Soltau said the insights the company is receiving from its Hurst testing ground are driving the company’s turnaround attempts. Here are other key takeaways from the retailer's ...

On today's episode of Asking for a Trend, Host Josh Lipton breaks down key stories from JCPenney's turnaround plan ahead of the holiday shopping season to the housing affordability crisis. As the ...

The Ratings Game J.C. Penney upgraded on turnaround strategy that steers away from apparel The retailer plans to reduce expenses while focusing on areas of greater consumer interest ...

JCPenney 's big turnaround has been failing, with $4 last quarter. Last year, CEO Ron Johnson laid out a revival plan that included boutique-style shop-in-shops, a "fair and square" pricing ...

JCPenney’s “Make it Count” customer strategy and brand proposition is the centerpiece of the turnaround plan. The retailer went through rigorous data gathering to level set with its core customer base ...

To be one of them, just click here . The article J.C. Penney's Latest Turnaround Strategy, in 8 Key Quotes originally appeared on Fool.com. Dan Caplinger has no position in any stocks mentioned.

Why JCPenney’s loyalty program is the next step in its $1B turnaround plan Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion ...

With both J.C. Penney and Best Buy set to report earnings this week, marketers and analysts will be analyzing their turnaround efforts.

Analysts with the credit rating agency said Penney faces significant risk over the next year in executing its new strategy, as the company tries to address weaknesses in key areas such ...