PLANO, Texas - (Oct. 30, 2017) - The countdown to Christmas is on and JCPenney [NYSE: JCP] is helping Santa check off the best gifts on his list, starting with childhood-favorite LEGO® toys.

Starting October 10, JCPenney will be ready in all stores with the latest toys, gifts, and more for the holiday season Not to be outdone, Macy’s and Toys “R” Us (in all Macy’s stores ...

PLANO, Texas - (July 13, 2017) - As JCPenney [NYSE: JCP] continues to explore new merchandise categories and differentiate its business, the retailer is opening toy shops in all of its brick-and ...

JCPenney is making spirits bright by revealing the most wanted toys of the holiday season LEWISVILLE, Texas--(BUSINESS WIRE)--This holiday season, JCPenney’s got your holiday by making it easier ...

inviting toy shop, with some of the biggest brands and hottest products, we will entice families to shop and spend more at JCPenney," said John Tighe, executive vice president and chief merchant ...

JCPenney says that it is expanding its collection of merchandise by introducing new toy shops inside all of its JCPenney. These shops are located next to the Disney Collection sections already in ...

During J.C. Penney's fourth-quarter earnings call, CEO Marvin Ellison noted that an increasing number of toy suppliers were looking to put their products in JCPenney stores -- and that was even ...

JC Penney introduced 500 SF areas in all of its stores that will carry children’s toys, including brands like Hasbro, Mattel, Playmobil and Fisher-Price. Two or three times more products will be ...

Customers can scan a QR code at the front of the store to help them find whatever name-brand toy they're looking for and what aisle it's in. Employees will also track down customers with ...

Toys are an exciting product category for JCPenney and an in-store attraction that will drive traffic and sales as we continue to focus on increasing revenue per customer. The toy business ...

Toy assortment at JCPenney.com will continue to multiply in preparation for holiday season PLANO, Texas - (July 13, 2017) - As JCPenney [NYSE: JCP] continues to explore new merchandise categories and ...