The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted ...

The magical frock in question is the St. John's Bay Womens Sleeveless Shift Dress, which has 44 five-star reviews.

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

PENNEYS fans are set to love a pretty new mini dress for summer parties after it landed on racks. The Bow Corset Mini Dress ...

JCPenney seems to be, too. So the retailer pulled together a beautiful wedding in Venice, California, for a cool $10,000 -- and not a single water taxi, helicopter or sinister security team in sight.

JCPenney.comClick here for more is having a Summer Deal Jam sale with Doorbusters on tees, capris, shorts, swimwear, flip ...

We found the best affordable summer dresses on Amazon — from casual minis to breezy maxis, all under $50 and with rave reviews.

Creative director Daniel Roseberry gathered a slew of celebrities to view his latest collection for the house in Paris on Monday morning.